- Selective or Segmented Marketing in America.
- Creating memorable television campaigns: A Mind is a Terrible Thing to Waste
Harry Webber has been credited with creative responsibility for Chow, Chow, Chow, Thanks, I Needed That, Quality is Job 1, and many other equally famous mass marketing television and print efforts for such well known advertising agencies as Leo Burnett, SSC&B, McCann-Ericson, and Wells Rich Greene.
development of His recent book, Divide & Conquer, is the first book to be published on the practice of Selective Marketing in America. Harry Webber’s work is in the Clio Hall of Fame, The Museum of Advertising, and the permanent collection of the Museum of Contemporary Art and the Smithsonian. He has been featured in the books Mirror Makers and Positioning as well as the Wall Street Journal, The Los Angeles Times, CBS, NBC, CNN, AdWeek, and Advertising Age.
Books by Harry Webber