The Lingerie Bowl is a Super Bowl halftime alternative special that draws millions of viewers worldwide. It features a game of full-contact American football with female athletes playing seven-on-seven tackle football.
The players in the game wear helmets, shoulder pads, elbow pads, knee pads, garters, bras, and panties.
Some of the halftime special has also included celebrities, national recording artists and former NFL players.
Past marketers have included Daimler/Chrysler, Miller Brewing, Universal Pictures, Vivendi Games, Dodge, and Oakley.