- new types of sophisticated branded entertainment that bypass the relationship between advertisers, agencies, and content producers
- Sealey examines the implications of this new world for all stake holders, developers, producers, and distributors of filmed entertainment.
Peter Sealey has created some of the most memorable marketing campaigns in history.
As Coca-Cola’s first Global Marketing Director, he made Diet Coke a worldwide success and created the “Always Coca-Cola” campaign — a fittingly compact slogan from the author of Simplicity Marketing.
He continues to chart the changes in advertising, business strategy and consumer behavior — especially through the game-changing prism of new technologies.
Specializing in business and marketing strategy, brand identity, and market research.
He has served as a management consultant for, among others, AOL/Time-Warner, Google, Visa and UPS.
He was the President and COO of Coca-Cola Telecommunications, and President of Marketing and Distribution at Columbia Pictures, where he released Ghostbusters and Tootsie.
He has taught Marketing at UC Berkeley, and was a Visiting Professor at Stanford’s Graduate School of Business.
He helps your company develop a marketing and branding strategy that fits the technological and marketplace realities of the digital age.
Consumers today — both individuals and businesses — are crippled by overabundance and turned off by the complexity of buying decisions.
Sealey breaks through the clutter. With up-to-the minute data and research, he keys in on the four “R’s” of Simplicity Marketing — Replace, Repackage, Reposition and Replenish — and provides proven, real-world advice for a winning business strategy in the modern marketplace.
Books by Peter Sealey