Professor of Business Administration
Program Titles
- Eco-Globalization
- Internal and External Communication
- Sustainable Marketing
- Eco-Marketing, Eco-Labelling
- Eco-Marketing in the Nineties: Opportunities and Pitfalls
Waldemar Hopfenbeck, Ph. D., strategies for doing business, making profits, and limiting environmental damage.
His approach is based on a business / micro level.
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