Detective Marketing: Ideas range from innovative and future-oriented to bordering on far-fetched.
Program Titles
- Turning Opportunities into Business
- Ideas range from innovative and future-oriented to bordering on far-fetched.
- Increasing your creativity
- Detective Marketing: Creative Common Sense in Business
- ONE: A Consumer Revolution for Business
Stefan Engeseth’s ideas range from innovative and future-oriented to bordering on far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today’s highly competitive business world. The question is, how far are you prepared to go? Over the years, Stefan Engeseth has worked as a consultant with internationally companies and Fortune 500 corporations. Often he is described as on of the world’s leading experts and speakers in his fields (well he like to say its only common sense).
His lectures have become extremely popular because they are stimulating yet easy to take in and use. He has held over 500 lectures and workshops internationally at corporations and academic institutions. He has also taken part in the Öresund Consulate’s reference group on the Öresund bridge between Sweden and Denmark one of the largest projects of its kind in Europe. He write articles for international business magazines.
TEN TIPS FOR BECOMING MORE CREATIVE
Hire people who have different talents than you.
Install a random control in the elevator so that everyone ends up on the wrong floor. Get a head start by pressing the wrong button today.
Exchange Filofaxes with each other.
Bring your children to work.
Invite your customers to participate in projects at an early stage.
Invite someone from the street to attend your next meeting.
Mix people in meetings: for example sales people and marketing people.
Change the setting of the meeting. Why not hold your next meeting at a kindergarten?
Create imbalance. Stand on one leg during a meeting and seek imbalance. Seek imbalance in the marketplace.
Use simple language. A good idea thrives on simplicity.
Always go the extra mile and do a little more than what’s on the list.
Books by Stefan Engeseth
- Detective Marketing: Creative Common Sense in Business
- ONE : A Consumer Revolution for Business
- The Fall of PR & the Rise of Advertising
Book Stefan Engeseth for your Event!