Finding Your Purpose
Program Titles
- Leading with Purpose: How To Supercharge Your Career with Meaning and Prosperity
- Purposeful Growth: How Your Business Can Be A Force For Good
- Good is the New Cool: How Meaningful Marketing Can Drive Brand Growth
Afdhel Aziz, specializes in advising major corporations on finding new pathways to sustainable and inclusive growth by inspiring purpose within their employees and organizations. This unique approach has engaged and empowered employees, breakthrough innovations and development, and substantial investments in causes such as racial justice, arts education, and childhood hunger.
Aziz offers expertise to iconic companies such as Adidas, Coca-Cola, and Sephora.
Aziz, a former Fortune 500 business executive, embarked on a remarkable journey after surviving the devastating tsunami in his home country of Sri Lanka. This life-altering experience prompted him to seek a deeper purpose beyond the confines of corporate life.
Aziz’s impact extends far beyond the boardrooms of influential companies. As an international keynote speaker, he has graced stages in over thirty countries, sharing his insights at leading corporations like Disney, Microsoft, JP Morgan Chase, and The Gap. His presence has also been felt at prestigious events such as the United Nations, Cannes Lions, and the Fast Company Innovation Festival.
“The Principles of Purpose,” Aziz’s best-selling book co-authored with Bobby Jones, has earned acclaim from industry leaders. Former Unilever CEO Paul Polman acknowledged its role in showcasing purpose as the growth story of the 21st century.
Aziz’s prowess as an award-winning poet, writer, and documentary filmmaker underscores his fascination with the art and craft of storytelling. This passion is not only evident in his professional work but also in his commitment to conveying messages of purpose and change.
His commitment to purpose-driven living is a professional ethos and a guiding principle in his family life.
Afdhel Aziz’s journey is a testament to the transformative power of purpose. Through Conspiracy of Love, he has demonstrated that a commitment to purpose can not only redefine corporate success but also inspire positive change on a global scale.
Afdhel Aziz is an expert in delivering cutting-edge campaigns, content, and experiences that harness technology and popular culture, working with world-class artists such as Lady Gaga, Deadmau5, and Kanye West.
He provides a provocative manifesto for a bold new marketing model that helps brands become a force for good.
“Afdhel’s session on how brands can be a force for good blew the audience away with its mix of provocative thinking, honesty, and humor. Was one of the best-received sessions of the year.”
Afdhel Aziz is an award-winning marketer who has worked for brands such as Procter & Gamble, Heineken, Absolut, and Nokia.
He has been a featured speaker at the Cannes Lions, SXSW, TEDx, Advertising Week, The Gathering, the Chief Digital Officer Conference: Silicon Valley, Columbia University, and many more.
His work has been featured in the New York Times, Vice, Fast Company, Forbes, Fortune, The Guardian, Coolhunting, Billboard, Hypebeast, Mashable….
He currently works with a think tank and idea incubator that Forbes has highlighted as one of three marketing innovation labs.
Passionate about social entrepreneurship, as he is one of the world’s leading experts on how to deliver cutting-edge campaigns, content, and experiences that harness technology and popular culture, working with world-class artists such as Lady Gaga, Deadmau5 and Kanye West, as well as diverse partners like the TED Conferences, Art Basel, Coachella Festival, and the Andy Warhol Foundation.
Examples include Absolut Reality, the world’s first live-streamed virtual reality concert; Absolut Deadmau5, a groundbreaking video game with electronic music superstar Deadmau5; and Absolut Open Canvas, which transformed entire city blocks in Brooklyn and San Francisco into contemporary art installations.
“We were so thrilled and honored that Afdhel kicked off our A&M Series. They did a phenomenal job inspiring and educating our audience, and they have joined the many legends like David Ogilvy and Donny Deutsch, who have presented at our club before.”
How to Make Money and Do Good by Harnessing the Power of Cool’
1. Know Your Purpose (A.K.A. know what you give a damn about): Purpose is the new fifth ‘P’ in Marketing.
2. Find Your Allies: Brands, culture creators and non-profits should collaborate in ways that ‘make money, and do good, by harnessing the power of cool’.
3. Think ‘Citizens’ not ‘Consumers’: Brands should think about people in a way that is ‘Transformational’ not ‘Transactional’.
4. Lead with the Cool but Bake in the Good: Socially impactful brands need to use the power of cool (great design, great story) to inspire people.
5. Don’t Advertise, Solve Problems: Brands should create physical and digital experiences that live at the ‘intersection of useful and delightful’.
6. People are the New Media: If you create something amazing, you generate the holy grail of all marketers—word-of-mouth recommendations.
7. Back Up the Promise with the Proof: Make sure you back up your words with actions.
Testimonials:
‘Powerful, genuine charisma.’
-‘A joy to work with!’
‘Radiates Passion and Authenticity’
Books by Afdhel Aziz
- Good is the New Cool: Market Like You Give a Damn
- The Principles of Purpose
- Good Is the New Cool Guide to Personal Purpose: Designing a Meaningful and Prosperous Career
Book Afdhel Aziz for your Event!