The first-ever business program exclusively about the US business culture, which helps professionals improve their relationships with and profits from American business partners, bosses and colleagues.
- Learning good housekeeping the American way
- About making relationships across the pond
- How to best work with US companies
- You’ve slept in our bed, now buy the sheets
- Getting to know you
- Personalised direct marketing campaigns
- In the US, personalised communication has a proven track record. ALLYSON wonders why European firms have been so slow to adopt similar techniques
- Business development strategies through successful strategic alliances / joint ventures, organic growth and / or acquisitions.
Allyson L. Stewart-Allen is a business guru and media personality whose expertise in the fields of international marketing, US business and inter-cultural working is sought by organisations growing their markets on either side of the Atlantic.
Allyson applies her fluency in French and German experience to the company she founded, through her employment with blue-chip firms.
Allyson advises executives and boards of directors in the professional services (legal, property, financial and retail), food & drink, travel, consumer goods and industrial sectors to name a few.
Her work with clients enables them to lead and manage across cultures, achieve their marketing and business development strategies through successful strategic alliances/joint ventures, organic growth and/or acquisitions.
In addition to her television appearances “Theo’s Adventure Capitalists” in early-2010, advising Dragon’s Den panellist Theo Paphitis on international business.
Having recognised the need for international brands to better align their global and local marketing practices, Allyson Stewart-Allen created the BrandBarometer™ powered by (Global Market Insite), which surveyed a worldwide panel of over 17,000 consumers across 17 countries on their perceptions and direct experiences of the world’s most recognised brands.
In addition to her recent slot on Sky News Business Report programme as the “Muse of Marketing,” Allyson appears as a regular and frequent marketing expert on CNN’s World Business and Business International programmes.
Recent keynote conference appearances include Wilton Park, Economist Conferences, American Chamber of Commerce Denmark, Institute of Directors Conferences, The Law Society, The British Luxury Council, British American Chamber of Commerce, Inspired Leaders Network, Marketing Society and American Marketing Association on a variety of global marketing trends and developments.
Allyson has a regular column in Market Leader magazine and is an expert interviewed frequently in The Financial Times, USA Today, Business Week, The Wall Street Journal, Newsweek and Fortune magazines.
She is a Fellow of the Marketing Society, Fellow of the Chartered Institute of Marketing, Fellow of the British American Project, an active member of the American Marketing Association, Institute of Directors, International Women’s Forum and serving on the Advisory Boards of the Institute for Leadership Studies at University and Business for Diplomatic Action.
Allyson holds a degree in International Business, as well as an MBA. .
Books by Allyson L. Stewart-Allen, MBA