- New product development
Barbara J. Stoker understands professional risks. Barbara has the reputation of not giving up. She is that someone who can develop that new product, brand or division when all else has failed. Because of her approach to risk and her “never say never” attitude Barbara was able to succeed where others had not.
For Hallmark Cards she launched their Gift Program, which today represents over $200 million in sales.
For Walt Disney Productions she licensed several Disney movies, as well as, spearheaded a new licensing program.
Barbara developed Porcelain Barbie, starting Mattel’s collectable program, which is now a multi-million dollar business.
At Coors she took a ‘couldn’t be sold’ product and proved it ‘could be sold’ with an opening order to Nordstrom for over $1 million.