- Communications Matters
- Sell Well to Win: Ditch The Pitch
Betsy Buckley knows the power of effective internal communications— and the enormous losses of contribution that occur when that internal communications is weak, limited or even non-existent.
Betsy created a program called: Sell More, Sell Inside First.
Her research into more than 300 companies and associations throughout North America, which has been significantly expanded since the first research, explores what companies do… and don’t do… to tell their story inside first.
She’s gathered best practices about everything from what goes on the walls, to techniques of how to share information through e-mails, voicemail’s, computer screen savers, in-house meetings.
She can bring this information to your organization through
In in-person internal assessments, or customized creation of paper and pencil organizationally administered surveys;
Betsy’s ability to involve employees/members is at its best when:
There’s a need for all employee communications because of a merger, acquisition or divestiture. She knows from the executive perspective— as well as the employee perspective— how to make communications fuel understanding, acceptance and involvement.
There’s a desire to get professional services teams out of thinking “same-old, same-old”, and into really bringing the power of all their talents to their clients
An association needs to revitalize the energy, the commitment and the focus of its members on what matters