- Exposing Yourself to the Media and What to do When They Notice
- The Success Secret of the Best Networker I Ever Knew-Ronald Reagan
Bob McCafferty has worked in numerous capacities in print and television media. His high calibre performance as a television reporter, anchorman, assignment editor, and news director provide an insider’s invaluable perspective for accessing today’s multi-level media. From basic public relations to crisis management strategies, McCafferty is a powerful guide for companies, associations, and government agencies seeking to master mass media management and information placement.
Appointee of Governor Ronald Reagan to create and manage the Governor’s Office Broadcast Services Division; and also served as Media Director for the California State Legislature and the California State Employment Department.
WRITER & EDITOR: A freelance writer; articles published by The Los Angeles Times, Air & Space/Smithsonian, Europeo, Japan Times, Aviation Week & Space Technology, GEO, Popular Mechanics, various newspapers and Sacramento area magazines including Northern California’s premier business magazine, Comstock; winner of the first place award in Feature Reporting by the Society of Professional Journalists.
TELEVISION HOST, SPEAKER, & SEMINAR PRESENTER: Former host of Express, a PBS series concentrating on local current events, issues, and newsmakers; numerous presentations and keynotes; topics include: “Lo-Cost, No-Cost Publicity,” “Exposing Yourself to the Media and What to do When They Notice,” “The Success Secret of the Best Networker I Ever Knew-Ronald Reagan,” “Power Up Your Presentations for Maximun Impact!,” “Attracting, Surviving & Thriving in the Media Spotlight,” and “From Janitor to Anchorman: Yes, You Can!” a motivational, surviving life presentation for teenagers.