Created the segment of the exhibition industry that came to be known as event marketing
Program Titles
- Settles for a mere fraction of their true capacity as they cruise through life accepting society’s
- Our minds tremendously help CAUSE what happens in our lives!
- We literally set ourselves up for every success… as well as every failure.
- Proven Ways to Maximize Your Sponsorship Sales
- Welcome to the age of dramatization & business theater!
- The Magic of Face to Face Human Interaction
- The audience interacts to create a brand new idea!
- The edge for today’s top sales producing professionals
- If you can read this bumper sticker, you’re driving too close seems to hit home with all of us.
Charles W. Allen as a pioneering businessman, inventor, professional writer, educator, sales trainer, and publisher. He has launched numerous successful businesses. Created the segment of the exhibition industry that came to be known as “event marketing.” Allen became (in less than two years) the number one sales producer and a vice president at a major NYSE brokerage firm nationwide. Allen’s entrepreneurial spirit led him to abandon the safety of his stature in the investments business to start his own company. Allen listened to his potential customers and quickly recognized the need of exhibitors to reach and attract buyers to their booth through a more holistic, diverse and integrated approach to exhibition marketing. A congratulatory letter from the White House, after his company made the prestigious Inc. Magazine Inc. 500 list of fasting growing companies, evidences the success of the Allen. Allen continues to study his marketplace and his clients, and quickly recognized the importance that the Internet would play in the events industry. He recognized the need for a single repository for information about upcoming shows…a place where exhibitors and attendees could find the optimal events to achieve their objectives. Today, his concept is the leading online resource in the trade show and exhibition industry worldwide. Allen continued to anticipate trends while recognizing and filling untapped niches in the exhibition industry. To fill the demand for custom booth exhibits and displays (currently the largest exhibit building and design company. Noticing the increasing number of attendees leaving event venues during the Gulf War to watch breaking news coverage gave Allen the idea that led to the creation of the CNN Convention News Channel of 24-hour news stations within convention venues, bringing 24-hour world news to the trade show floor for the first time in history. This revolutionary service was made possible by a historic contract (landed by Allen) granting distribution and marketing rights of all Turner News brands by Turner Networks/CNN. Sharing his knowledge and experience with others has led Allen to provide programs and be a leading speaker at numerous major events. Allen’s overall goal is to create a “Profitable Return On Communications™ for its clients. Allen’s Integrated Marketing Communications, professional sales training, Specialized Sponsorship Sales. Allen was honored by a University with the College of Communications’, “Most Outstanding Alumni in Advertising” Award.
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