- Blueprint for inspired innovation.
Charlie Hawkins, MBA, has been closely associated with some of the most innovative products and marketing concepts of our time, including Bounty Towels, Mennen Skin Bracer, Dr Pepper and others.
Today, as a nationally recognized expert in the areas of creativity and communications, he consults with organizations who want to stay ahead of the innovation curve, and with people who want to sell their ideas more effectively to others.
He started his business career in brand management at Procter & Gamble, where he was part of the marketing team that took Bounty Towels from test marketing into national leadership.
At the Mennen Company, Charlie managed the Skin Bracer line, during the time when “Thanks, I Needed That!” became part of the national vocabulary.
At Sunshine Biscuits, he was director of marketing, overseeing successful efforts to revitalize a product line that had lost its focus.
He served as VP marketing services at Dr Pepper Company, directing the efforts of the acclaimed “Be a Pepper” campaign.
Charlie providing training services to Fortune 500 firms, small businesses, associations and professional services firms.
He has conducted presentation skills workshops for MBA candidates at the Universities.
He is the author of a complete guide to running highly productive meetings in less time, and Turn On the Idea Machine, a blueprint for inspired innovation.
Books by Charlie Hawkins, MBA