- Every business interested in becoming a franchisor
Christiane A. Cabot, Every business interested in becoming a franchisor: The requirements of the law. Strategic Planning covers all the decisions on the form and structure of the franchise corporation in both the short and long term from point at which the franchise program is initiated to the period when the company reaches maturity.
A Marketing Program must be devised. Franchisees have a lot of choices and a good sales strategy will use the ad budget efficiently and provide compelling reasons for that prospective buyer to buy your franchise.