The Tune of Business: Exploring the correlation between essential characteristics of the successful business professional and the study of music
Program Titles
- The Power of Music Education
- Understand what it takes to succeed in an era of rapid change and uncertainty
- Outdated sales techniques, Gimmicky closing lines and methods
- The steps and proper chronology of a sales call
- If I Ran this Place
- Business Meeting Creativity Ideas
- The Tune of Business
- Secrets of Selling Professional Services
Craig Cortello is an accomplished musician. He credits much of his success to the creativity enriched by growing up in the “Big Easy.”
Craig put music on the back burner to set his sights on success in corporate America. He most recently served as the National Sales Manager of an environmental consulting and engineering firm with 25 offices nationwide and in China. He is an 18-year veteran of the process, manufacturing, engineering, and consulting industries in design, sales, and sales management positions.
He has had the great fortune in his career of meeting with an amazingly diverse customer base, ranging from vice presidents of Fortune 500 firms to maintenance mechanics of small scrap yards in locations ranging from downtown Manhattan to small rural towns.
Iraig’s distinctive mix of business experience and music exposure makes him uniquely qualified to convey the power of music education and the role of creativity in business success.
Craig has developed and presented corporate training programs integrating sound business principles linked to specific work challenges with music, role play, and team-building activities to produce entertaining, high-impact sessions acclaimed by participants and managers alike.
Books by Craig M. Cortello
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