Marketplace of the Mind: Competitive Corporate Positioning & Branding in the Mass-Marketplace
- Creating the Client Comfort Zone
- How to build strategic advantages through branding of the corporation in the marketplace
- Positioning for Key Account Retention
- One-to-one Corporate Positioning for Key Account Retention
- Getting More For Your Money From Your Advertising Agency
- Experiential Branding : Turning Customer Fantasy into Brand Loyalty
- Avoiding The Most Common Marketing Mistakes
- Opportunities to capitalize on existing customer loyalty are lost during late market entry.
- Branding and ROI — Where’s the Connection?
D. Wendall Attig: The question is; “How can your company create a position of dominance and loyalty with your customers in a restructured competitive business world?” The answers come from author and speaker, D. Wendal Attig. He’s called: “America’s Corporate Positioning Expert” and he starts by helping your audience understand how to build strategic advantages through branding of the corporation in the marketplace, and continues through creating the competitive edge by positioning the company one-to-one with clients, to build extreme customer loyalty.
D. Wendal’s extensive branding and positioning successes were earned while serving a broad spectrum of industries and clients. His success now continues to build through corporate positioning programs.
His experience and expertise come through in content-rich, interactive, multi-media presentations. His passion, enthusiasm, humor, practical advice and insight continually deliver high ratings from conference attendees. His presentations leave national, regional and local association and corporate audiences with new tools, techniques and understanding.
Now Your Audience Can Learn How to Earn Brand Loyalty and Create
A Competitive Edge Without Cutting The Price of Your Product, Programs or Services!
About experiential marketing–getting the customer “involved” in the transaction, but want to learn how to turn the power of this tool into a competitive advantage for your corporate or product brand.
Now, for the first time, D. Wendal Attig, America’s Corporate
Positioning Expert, uncovers how you can put your brand on a
fast track to customer loyalty using experiential branding to
create one of the more cost-effective tactics in your play book.
This cutting edge presentation is loaded with exciting new
examples from large and small companies like: Build-A-Bear,
Bass Pro Shops Big Cedar Lodge, Summit Cleaners Coffee2go,
Fantasy of Flight, Quaker Steak & Lube, Dimmit Cadillac and
more… He’ll show you how the experts are doing it, then give you
overview of the planning tools to do it for your company. This
interactive program gets your audience involved in discovering;
The top experiential considerations– you’ll get a fresh perspective on how these essential considerations can linkup with your brand strategy and deliver more than simply fun for the client or customer.
How to turn key decision drivers into experiential elements.- – you’ll learn first hand how to dissect your customer’s behavior and find clues to the ideal experiential elements.
How to discover your customer’s fantasy and convert it to cash.–uncover the ideal or “fantasy” experience your target market enjoys about your product / category and how to transition your customer from their fantasy to you.
“This was our best program of the year!”
“The Marketplace of the Mind™was definitely time well spent.”
Audience: Advertising and Marketing Professionals
“Your insights on brand positioning were right on target for this group!”
“W-O-W! Those three letters just about sum it all up. What a great
“I have attended many programs and seminars in my 30-year career
and this is one I have to say ranks in the upper echelon. I highly recommend D. Wendal.”
D. Wendal is honored to have presented to executives and audience members from the following distinguished companies, organizations and industries:
Attorneys Title Insurance Fund, Inc.
American Red Cross
American Gas Association
American Medical Association
Best Doctors, Inc.
Brooklyn Union Gas
Canadian Kawasaki Motors
Canadian Tire Corporation
Canadian Broadcasting Corporation
Canwest Global Communications
Chiquita Brands International
Guaranty National Insurance
Grupo Taca Airlines El Salvador
Ontario Northland Transportation
Provident Mutual Life Insurance Company
Red Bull, N.A.
Texas Utilities Services
Tribune Media Services
Trojan Battery Company
US Central Credit Union
Vision Correction Centers
Viking Range Corporation
Books by D. Wendall Attig
- Blow the Whistle on Your Competition: How to Brand Position Your Company to Win in the Marketplace of the Mind.
- Think Like The Fish! How to Turn Customer Fantasy into Brand Loyalty
Book D. Wendall Attig for your Event!