- Reputation management is transforming the way organizations view themselves and approach their mission
- Regulation and Competitive Practice
Daniel Diermeir’s work on strategic thinking, leadership, and reputation management is transforming the way corporations and other organizations view themselves and approach their mission.
A business management expert and professor, Diermeir has has been featured in the Wall Street Journal, the Economist, Business Week, the Financial Times, Newsweek, the Chicago Tribune, and De Telegraaf.
He has served as an advisor to Accenture, Cargill, Johnson & Johnson, Kraft, McDonald’s, Shell, and more.
Diermeir is also a senior advisor to the FBI.
A corporate reputation can take years to build up – and seconds to destroy. From job discrimination to rampant pollution, from fiscal misconduct and unprofessional executive behavior to angry customers airing their grievances publicly via social media, a corporate reputation can be impacted by its leaders, its employees, and its customers.
Organizations that aren’t prepared to handle fallout expose themselves to crises – not to mention the 24-hour news cycle, ever ready to pounce on the next headline. Some companies never fully recover from destroyed reputations, their brand names tainted or worse, synonymous with a negative trait.
Daniel Diermeier offers complex, captivating corporate reputation examples from a wide cross-section of businesses and industries including Wal-Mart, Monsanto, FEMA, BP, Greenpeace, Philip Morris, Starbucks, Countrywide, and McDonald’s, as well as profiles of government agencies and leaders.
An extraordinary communicator, Diermeir is a four-time recipient of Kellogg’s Sidney J. Levy Teaching Award.
Books by Daniel Diermeir