Risk and Decision Making Systems
Program Titles
- Market-Research Techniques
David Bell, Ph.D., on managerial economics, risk management, marketing and retailing at both MBA and executive levels.
In retailing, he concentrates on the use of market research techniques within the industry.
One aspect of the program is the interaction of store location with pricing strategy, which highlights David’s interest in the convenience of retail strategies for the customer.
Books by David Bell, Ph.D.
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