- A wide range of solutions for addressing marketing and business development needs.
- Sponsorship contracts
- Managed integrated communications strategies
- Execute events and establish the necessary sponsorship relationships
- Cause-Based Marketing Strategies and Programs
- Create marketing programs based on strategies and built around events, sponsorships or lifestyle activities
- Create communications strategies that make direct contact with target markets in a focused manner
- Create relationships with valued affinity groups that result in direct returns
David Wilkinson, M.Sc., Physical Education, Marketing Systems & Design; BA, Social Psychology, applies the power of experiential and interactive marketing to bring companies and their brands to life for their customers.
He has been an international innovator and sponsorship marketing industry leader – he has worked in 47 countries, has managed hundreds of successful events and has negotiated over $300,000,000 in sponsorship contracts and over $1,000,000,000 in managed integrated communications strategies attached to those sponsorships.
David has co-authored five books on event marketing and sponsorship.
His books are recognized as the global standard for sport marketing, event marketing and strategic integrated sponsorship marketing.
His visionary insight and industry expertise has guided numerous corporate and organizational clients to exceed their business and marketing objectives.
Conceived, developed and managed Cisco Systems’ NetAid program, an unprecedented simultaneous live global TV/radio/webcast concert, coordinating involvement of the United Nations Development Program, major event promoters, TV producers and dozens of music performers including high-profile artists, such as, Bono, Sting, Sheryl Crow, Eurythmics and Jewel at Wembley Stadium, Giant’s Stadium and The Palias de Nation to assist with global issues of extreme poverty
Most recently David created the Grand Prix for social cause client, The Canary Foundation to bring their efforts to advance the issues of Early Detection of Cancer to a larger audience.
This $11,000,000 project was successful in its first year of operation generating over $3,000,000 in media and corporate sponsorships and attracting a capacity audience of over 150,000 to the race weekend
Created the naming rights package and led negotiations on behalf of Pacific Bell for the $50 million Pacific Bell Park sponsorship with the San Francisco Giants, spearheading a unique deal that generated direct revenue to offset a significant portion of Pacific Bell’s sponsorship fees and creating one of the only privately-funded ballparks in the US
Developed and executed numerous cause-oriented programs resulting in significant positive social impact, including Canada’s National Community Tree Foundation Tree Planting Program, which resulted in 200 million trees being planted in urban centers and Akamai Technologies’ “Magic of Math” Program, which infused over a million dollars in unprecedented funding to primary public math education
Led vision and strategy and creative marketing plans for emerging start-up companies such as Bivio Networks, Carlson Media Group, Aero Snowboards and more
Conducted seminars for over 200,000 delegates worldwide and consulted to 87 national sport governing bodies and social service organizations
Formulated unique property and financing packages for a number of college initiatives, including Fresno State’s $102,000,000 SaveMart Center and affinity marketing programs that created millions of dollars for USC, UCSD, UC Riverside…
Honored with the prestigious Belgian Piet Theys Award, awarded to an individual who dramatically changed the state of the marketing industry in Europe through Sport, Social Cause and Experiential Marketing
Other notable clients include: Pacific Gas & Electric, Reuters, Intel, Air New Zealand, Coca-Cola Canada, US West, Proctor and Gamble, Akamai Technologies, Bank of America, Gateway, Internet Home Alliance, Clorox, Wells Fargo and many more