Marketing: Introducing Return on Customer
Program Titles
- Deliver unique customer experiences that drive business growth and fend off competitors
- Mission Possible: Balance Profit and Loyalty via the Customer Experience
- Bring the Latest in Strategic Thinking
How real-time predictive analytics can help you deliver unique customer experiences that drive business growth and fend off competitors by:
Identifying the ties between a positive customer experience and business growth
Recognizing when misaligned business goals are costing you money
Setting realistic benchmarks for improving the customer experience enterprise-wide
Maximizing customer value by turning data into profitable experiences
Books by Don Peppers
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