- The Adventure of Change … Redefining & Reinventing Your Business to Thrive in the New Millennium!
- Human Marketing – Owning Customers for Life!
- Creating a Winning Culture!
Donald Cooper, M.B.A., has helped thousands of companies throughout the world to add more value to their customers’ lives…and more dollars to their bottom line!
Donald Cooper will change the way you feel about customers, your business and your life… forever! Business leader, Donald made a strategic decision to do something less corporate and purchased a chain of four small exercise and casual wear stores, expanding to 13 stores just as the market was maturing and declining… thus proving, once again, that an M.B.A., isn’t everything!
The mall locations were sold off leaving a small warehouse in which a bold new retail vision was born.
Sales the first day were just $15… but soon, thousands of women were driving up to three hours to enjoy the unique and compelling shopping experience.
In just a few years, Donald won 7 Awards of Excellence for marketing and service innovation, including the Retail Council Innovative Retailer of the Year.
Drawing on his real-life experience as a world-class manufacturer, retailer and tireless researcher, Donald now helps companies redefine and reinvent their business to thrive in the new millennium. With wisdom, humour and a strong dose of customer reality, he delivers the “straight goods” on how to increase market share and profitability in the face of ever-stronger competition!