Brand building in Asia and Europe: Brand Management
Program Titles
- Develop anti-counterfeiting strategies and implement protection measures.
- Strategies and measures gainst the infringement of intellectual property rights in China
- Strong focus in anti-counterfeiting
- How to bring Chinese companies into Europe
Dr. Hans Joachim Fuchs, engineer and sociologist, former Director and Practice Leader with Deloitte & Touche, Dr. Fuchs has a focus and years of international experience in brand management, business development and innovation & high technology.
Books by Dr. Hans Joachim Fuchs
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