- Drs. Jackie and Kevin Freiberg are on a mission to expose the EXTRAORDINARY—individuals and companies that are blowing the doors off business-as-usual!
- Are you a rule maker or rule follower?
Drs. Jackie & Kevin L. Freibert, there is a revolution under way! It’s a revolution of people who refuse to be victims and choose to take charge of their lives at work. Those of us involved in this revolution are committed to playing at FULL THROTTLE! We are convinced that this is our moment—a moment when the world is ready to reach beyond the mediocrity of Dead People Working™ and blow the doors off business-as-usual.
The world has changed—radically. The challenges facing companies in a global economy will demand more than conventional thinking and business-as-usual. Those who capitalize on the opportunities that come with change will move with speed, agility, and adaptiveness. The winners will establish the rules by which others have to play the game. But this requires a level of confidence that is foreign to many. It requires people who brand themselves as champions of change rather than shrinking from it—that’s why we call it GUTSY LEADERSHIP.
Leaders from the best companies around the world say that the single biggest predictor of overall success is a company’s ability to attract, retain, and motivate world-class people. They went on to say that the most important lever in enhancing this capability is corporate culture.
EVERY ORGANIZATION HAS A CULTURE
Is yours purposeful or accidental, intentional or haphazard?
Great companies leave nothing go to chance.
A legendary culture is a branded culture. A brand is a promise of a pending experience. It says to the customer: If you do business with us here’s the kind of experience you can expect. It says to the employee: If you come to work here this is the kind of experience you can expect. When you deliver on the brand promise to your employees you have a much better chance of delivering on the brand promise to your customers. The message: The way you treat your people is the way they will treat your customers.