- Family, Commitment, Choice
- The Power of PINK: Aligning Power, Integrity, Negotiation & Knowledge
- A voice for women motorcyclists: A 4-step approach to a new way of life
- Empowering Women & Veterans to Take Control of the Handlebars of Their Lives ™
Eldonna Lewis Fernandez, MSgt USAF (Retired) is a negotiations expert and adventurer.
Audiences learn from Eldonna’s life lessons as she gives them the power tools to develop discipline and successfully negotiate personally and professionally by first applying the GoPINK Rules of Engagement:
1. Turn negative self talk to positive self talk,
2. Release all resentment,
3. Surround yourself with people who hold you to a higher standard.
4. Take positive action towards your goals and dreams.
With her tagline, Take Control of the Handlebars of Life through the Power of PINK, her PINK signature acronym is Power, Integrity, Negotiation & Knowledge.
Deployed to the Middle East after 9/11 and retired from active duty as a contracts negotiator in the Air Force after 23 years of honorable service, retired Master Sergeant Eldonna Lewis Fernandez is a force to be reckoned with.
Trained to survey every room she enters and keep her back to the wall, she reveals the impact of stress and trauma in combating faulty decision-making as she trains women how to re-think and re-direct their energies for higher performance and better bottom-line professional and personal decisions.
Passionate about being a voice for women motorcyclists, Eldonna created a magazine for women who are motorcycle enthusiastsas a vehicle to empower success. Her PINK Carpet interviews at motorcycle events are gaining notoriety among motorcycle riders.
Combining her love of motorcycle riding with over 30 years of leadership, negotiation and management experience, Eldonna is affectionately known as the Pink Biker Chic. Since motorcycles represent (to her) the highway laboratories for leadership, management, sales teams, risk-taking and change management, though seemingly a world away from the business culture, motorcycles are a rich source of practical insights to a variety of audiences made up primarily of women.
Eldonna reaches her objective with the help of various “faculty members” or “personas” who bring an adventurous edge to every presentation and make learning interactive and fun. Techniques are used to ensure the message is absorbed at a deep level so that the takeaway is sustainable and the tools are applied long after leaving the event.
Eldonna’s education includes an Associate of Science degree from the Community College of the Air Force in Contracts Management and an Associate and Bachelors of Science degree from Park University in Business Management.
She is a certified Level III in the Acquisition Professional Development Program in Contracts and certified in Neuro Linguistic Programming (NLP), Hypnosis.
Eldonna serves on the board of the International Empowerment Education Foundation.
Books by Eldonna Lewis Fernandez, MSgt., USAF (Retired)