Brand Equity – Developing a Corporate Identity: How to Stand Out in the Crowd
Program Titles
- Corporate Identity: Developing and Implementing a Successful Corporate Identity Program
- Branding: Creating an Effective Brand Image to Positively Influence Customers, Employees, and Shareholders
- The Company Image: Building Your Identity and Influence in the Marketplace
- Public Relations: The Soul of Your Firm
- Public Relations: The Great Equalizer
Elinor Selame, recognized expert, author, on brand asset management and visual communications strategies. She has written numerous articles and monthly columns on branding strategies that have appeared in publications such as Business Age, Chief Executive, Marketing News, Public Relations Journal, Brand Marketing and Trademark World.
Ms. Selame has also co-authored three classic texts on corporate identity, brand identity and visual marketing.
Books by Elinor Selame
- Developing a Corporate Identity: How to Stand Out in the Crowd
- The Company Image: Building Your Identity and Influence in the Marketplace
- The Corporate Identity Audit: A Company Self-Assessment
Book Elinor Selame for your Event!