- Learn the strategies, guidelines and metrics for implementing Integrated Direct Marketing.
- Opt-In Marketing
- Marketing Mistakes you need to avoid
- Tips for Breakthrough Double Digit Results
Ernan Roman: Discover how to generate double-digit response… decrease the cost of sales… and improve customer lifetime value.
Ernan Roman, the pioneer of Integrated Direct Marketing, and learn the strategies, guidelines and metrics for implementing Integrated Direct Marketing.
Achieve significant increases in response and revenue as a result of our marketing strategy and hands on implementation services.
Ernan Roman is the pioneer who created the Consensual Marketing
Opt-In Process and the Integrated Direct Marketing methodology.
He is the author of the first book on opt-in marketing:
“Opt-In Marketing: Increase Sales Exponentially with Consensual Marketing,”
Ernan personally works with every client on all phases of ERDM’s activities, from initial strategy to conducting Voice of Customer Relationship Research interviews to helping clients implement all aspects of ERDM’s programs.
Ernan has provided marketing guidance and hands-on implementation work for companies such as Microsoft, Hewlett-Packard, Reliant Energy, IBM, United States Postal Service, Computer Associates, Sales Building Systems, Starwood Hotels and Applied Biosystems.
He appears regularly on ABC TV to discuss issues facing marketers.
One of the 100 most influential people in Business Marketing.
“Integrated Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing and Field Sales.”
“Integrated Direct Marketing: Techniques and Strategies for Success”
Books by Ernan Roman
- Integrate Direct Marketing: The Cutting Edge Strategy for Synchronizing Advertising, Direct Mail, Telemarketing & Sales
- Opt-In Marketing