One of the world’s leading authorities on global strategy and marketing, internationalization and multinational strategies for the Asia-Pacific region.
Program Titles
- Business – International
- Management
George Yip, MBA, DBA, researches global strategy and implementation; regional strategy for the Asia-Pacific region; and global strategy for service businesses. Global strategy, global customer management, internet and globalisation, competitive strategy, Asian business, global marketing, effects of the internet on global strategy and strategic planning.
Professor of Marketing and Strategy, Associate Dean for Executive Programmes, and Member of Management Board at ICBS.
Previous academic positions include Professor of Strategy and Co-Director of the Centre on China Innovation at China Europe International Business School, Dean of Rotterdam School of Management – Erasmus University, and Harvard, UCLA, Cambridge Judge (Beckwith Professor of Marketing and Strategy) and London Business School (Professor of Strategy and Associate Dean, MBA).
Lead Senior Fellow of the UK’s Advanced Institute of Management Research—Editorial Advisory Board of MIT Sloan Management Review. Previous business positions include Vice President and Director of Research & Innovation at Capgemini Consulting, senior manager at Price Waterhouse (USA), manager at Unilever, and various boards. Author of Pioneers, Hidden Champions, Change Makers and Underdogs: Lessons From China’s Innovators (2019), China’s Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Managing Global Customers (2007), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy (1992 and 2012). Over 100 publications, including in the Strategic Management Journal, Harvard Business Review, MIT Sloan Management Review, and California Management Review. Current research on innovation in China.
Books by George Yip, MBA, DBA
- Total Global Strategy: managing for Worldwide Competitive Advantage
- Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region
- Barriers to Entry: A Corporate Strategy Perspective
- Frontiers of Management, Marketing in an Electronic Age and Marketing Renaissance
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