One of the world’s leading authorities on global strategy and marketing, internationalization and multinational strategies for the Asia-Pacific region.
Program Titles
- Business – International
- Management
George Yip, MBA, DBA conducts research on global strategy and implementation; regional strategy for the Asia-Pacific region; and global strategy for service businesses. Global strategy, global customer management, internet and globalisation, competitive strategy, Asian business, global marketing, effects of the internet on global strategy and strategic planning
Books by George Yip, MBA, DBA
- Total Global Strategy: managing for Worldwide Competitive Advantage
- Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region
- Barriers to Entry: A Corporate Strategy Perspective
- Frontiers of Management, Marketing in an Electronic Age and Marketing Renaissance
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