- The forces that shaped this generation & its attitudes
- The changes you must make now in programs, services, structure & communications to attract younger members
- The marketing messages that work with younger membership prospects
- Surefire Strategies to Build Your Membership
- What have you done for me lately?: Your association’s future depends on your answer
Ginger Nichols, began her career in communications and marketing, working in health care and as the Public Affairs Officer.
She segued into association management. Ginger directed membership, marketing and planning activities for two national associations, where she won national awards for communications and created record-setting membership recruitment programs.
Her clients include a diverse cross section of members — professional, trade, philanthropic — and vary from international to local associations, across the country.
She taught the membership recruitment component.
Fellow, an honor held by fewer than 200 association executives and suppliers nationwide.
Ginger earned her Certified Association Executive designation.
Future Members – Whether you call them “Generation X,” “Free Agents” or “Baby Busters,” those born between 1966 and 1974 are your members of the future.
If your association is to survive in the new millennium, you must attract the young people entering your profession, involve them in work and leadership and foster their loyalty