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Glenn Raines, (BA in business communications), In this brave new world of social media networking, etiquette and nuance say more about you, your brand, and your business.
He helps you and your businesses create, and / or elevate, personal brand so it attracts and grows a social network of meaningful and rewarding relationships.
His experience as a classically-trained brand marketer and creative director can add value to the new social realm.
As more types of businesses and professionals join social media networks, there’s a need to help bridge them to the new branding principles of social media.
That’s why he focuses on relevant content value, etiquette, nuance and tactics.
His approach is practical with hands-on tactics that are personal and relevant to you. And to your business.
He worked as a copywriter and creative director in consumer advertising and healthcare marketing. Discovering Italian beefs and gardinare peppers has kept me here ever since.
Citigroup and helping pharma clients with their e-detailing and CRM programs.
This eclectic journey eventually led to the world of influence mapping and profiling of key opinion leaders so big pharma and biotech clients could engage the right people in the sandbox.
Web-based process models are the drivers of influence in big pharma can work in a lot of industries.
And now social media presents an efficient and scalable linear platform to identify, profile and engage very vertical influencers.