Forecasting methods; strategic planning
Program Titles
- Social responsibility in management
- Forecasting economic damages
J. Scott Armstrong, Ph.D., forecasting methods; strategic planning; survey research; research methods and communication; educational methods; social responsibility in management; expert systems for advertising copy
Expert witness on forecasting economic damages (various cases)
Conducted a series of studies showing that competitor-oriented objectives(e.g. market share) have detrimental effects on long-term profitability of firms. Developed rule-based forecasting, an expert systems approach to forecasting that integrates managerial judgment and statistical extrapolations; Validation studies have shown rule-based forecasting to be more accurate than other approaches for extrapolation of annual data. Developing and testing an expert system to assess persuasiveness or advertising copy. Developing principles on forecasting , so that research findings can be used by practitioners and researchers.
Professional Leadership 2001-2005
Editor and Associate Editor, International Journal of Forecasting, Asian Journal of Marketing, Interfaces, Board, Journal of Business Research
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