- Asthma is on the rise & if not treated correctly can end up in death.
Jake Cohn has battled serious asthma from infancy, including lengthy stays in hospitals and frequent emergency room visits.
Jake’s condition led doctors to predict that he would never have a “normal” life, and Jake agrees, his life as a professional free skier is not normal.
A near death experience at birth and severely impaired lung function resulted in Jake having to be on oxygen for much of his childhood and he spent numerous birthdays in the hospital. Jake learned to deal with his asthma and has gone on to become a pro skier who now travels the world.
Asthma is on the rise and in cases like Jake’s if not treated correctly can end up in death.
With media attention on cancer, you don’t often hear about asthma or the success stories like Jake’s. As with any life-threatening disease, it is important to communicate how symptoms can be controlled and how people can still live normal lives.
“Just because you have asthma, doesn’t mean you can’t ski, snowboard, or play sports. Your disease doesn’t need to hold you back from what you love doing” – Jake.
As a skier, you train and perform at high altitudes. As we know the higher you go the thinner the air becomes and the harder it is to breathe.
Imagine performing at a professional level at high altitudes and with Asthma (a condition that makes your airways constricted). Now imagine you have only 35% of your total lung function like Jake has today.
It’s an accomplishment he has found a way to succeed in skiing, something that his doctors said was not possible for someone with his condition.
In addition to fighting the odds to succeed at the highest level in the sport, Jake has also started two businesses: a hybrid travel and advertising agency, and the popular -a North American ski and snowboard sale in 20 locations across two countries.
Jake’s story is compelling and his energy is contagious.
He can influence and excite people because he is living proof that a disease shouldn’t hold you back
Being a professional athlete he can serve as a role model for millions of people living with a life-threatening condition.
With my action-packed inspiring stories from his time in the mountains, he can bring an exciting presentation to your functions.
Jake can connect with people and bring out the “he did it, so can I” feeling in everyone.
As a professional skier, he is constantly traveling.
He is fortunate to have explored many remote mountain ranges and other less known regions on earth.
Jake realized others may want to visit these places so he started a travel agency that sends clients to more off the beaten path destinations. The love the feeling of adventure he is passionate about exploring and traveling with a life-threatening illness.
Environment- Air pollution and asthma.
Real life stories of how air pollution has affected my asthma.
Jake believes air pollution and asthma need to be addressed as one. After visiting cities in Nepal, Argentina, Japan etc…
He was shocked (not only because of how bad his lung function was) but because many people were coughing, especially the younger population.
He is excited to talk about clean air practices as well as preventative asthma information.
“I would like to take this opportunity to thank you on behalf of the whole group for the inspiring presentation that you gave to us at our National Sales meeting. Thank you for taking the time to do this. I have received many favorable remarks about your talk and how you took the “Own It” message and inspired our team with your challenges. We are captivated by what you have endured and overcome.”
“ I saw the commercial you made and I just wanted to tell you that it was one of the most moving things I have ever seen on TV. I personally don’t suffer with asthma and neither do any of my family, but I honestly feel that the message you deliver in that commercial makes the world a better place for everyone. “
“The Most successful campaign we’ve ever run”
The advertising campaign about me battling, overcoming, and living with asthma has been the most successful ad campaign the hospital has ever created. The TV SPOT Fighting for Breath — We Never Say Never has been on air now for four years with appearances during Super Bowl 49, Super Bowl 50 and frequently airing on shows such as: American Idol, Good Morning America, NCIS, Dateline NBC, CBS, The Voice, The Blindspot and The Today Show.
The print advertisement has been published around 30 times in The New York Times Magazine and is also featured in the pages of: U.S. News Magazine, 5280 Magazine, Colorado Expressions Magazine, The Sunday Denver Post and the Denver Broncos Football Yearbook…