- Keys to competitive intelligence
- Make your customers feel understood
Janet L. Myers:
Three Keys to Effective Competitive Intelligence
1. The door knob lock. Collecting competitive information from:
Current competitors Potential future competitors Public records Media Community involvement Referral contacts Prospects Customer advisory councils Your most-valued customers
2. The slide lock. Sharing competitive information through:
Bank departments Bank branches Bank regions Sales meetings Briefings/debriefings
3. The dead bolt. Using competitive intelligence.
Generate action Guide product development Determine market focus Plan long-range strategies
Janet L. Myers specializes in working with bank executives on issues related to productivity, performance and profitability.
Productive Bankers, Profitable Banks: The Grand Slam of Banking.
Maggie is the primary subject of , Myers’ touching new book that spans nearly a decade of her experiences bringing joy to unfortunate people through the human-animal bond.
“It’s a true story about our journeys to the bedside,” says Myers. “I was attempting to accomplish three objectives: to inspire guardians to use the natural talents of their fluffy companions to serve others, to educate health care professionals on what these amazing animals can do for the outcomes of their patients, and to build awareness with families whose loved ones could benefit from pet therapy.”
Books by Janet L. Myers, RN
- Productive bankers, profitable banks: The grand slam of banking
- The Visit: Healing Moments in Pet Therapy