- Seven danger signals that you are not marketing:
- No way of differentiating you from your competitors
- Converting company features to customer benefits.
Jay Conrad Levinson is the author of the best-selling marketing series in history, “Guerrilla Marketing,” plus 24 other business books.
His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide.
Jay taught guerrilla marketing for many years at the University, as Senior Vice-President at J. Walter Thompson, and in Europe, as Creative Director at Leo Burnett Advertising.
Jay has served on the Microsoft Small Business Council and the 3Com Small Business Advisory Board.
His Guerrilla Marketing is a way for you to spend less, get more, and achieve substantial profits.
Jay will clarify marketing, excite and inspire the audience with stories and tactics of guerrilla marketing, and create an aura of excitement at the opportunity to breathe life into his techniques immediately.
He will explain the key differences between guerrilla marketing and traditional marketing, the 100 weapons of guerrilla marketing, prove that marketing is now a science, and delve into the personalities of successful guerrilla marketers.
He’ll reveal the key secrets of guerrilla marketing, the truth about marketing, and the steps to take to earn serious profits with a guerrilla marketing attack.
A blend of stories, encouragement and case histories from Jay’s career — seasoned with an extra helping of humor.
“Your program was absolutely terrific. It is incredible how much excellent material you packed into that hour and a half session. No one could have left that session without feeling they really got their money’s worth!”
“Slam dunk! Without exception, every person who attended your guerrilla marketing program said it was well worth their time.”
“Your Guerrilla Marketing strategies were fabulous!”
Books by Jay Conrad Levinson