- Preserving the life stories that make every person unique.
Jeanne Smalling Archer, inspiring, fun, & humorous on preserving the life stories that make every person unique.
Like most shop owners, at one time or another you’ve probably wondered how to market your shop more effectively.
After working with several owners of automotive service businesses, I’ve realized that even the most competent managers may still be unsure about marketing a business.
Their common complaint echoes the words of American businessman John Wanamaker, who said, “I know that half the money I spend on advertising is wasted, but I can never find out which half.”
Those feelings, combined with skyrocketing costs for traditional mass media advertising, have led many to try some less-than-traditional methods. The demands of customers have changed drastically in the last few years. Recognize that an important aspect of marketing is to know what products and services your customers want now and to deliver them in a manner that exceeds their expectations.
Books by Jeanne Smalling Archer