The Future of Advertising: New Media
Program Titles
- FutureScope: Success Strategies
Joe Cappo has had a long and illustrious career as a journalist, author and publishing executive. He teaches a graduate course in advertising. He joined Crain Communications in the daily newspaper business. He worked at the old Chicago Daily News, covering crime, politics and general assignments for six years before writing a daily advertising and marketing column and the Chicago Sun-Times. He majored in philosophy and economics For years, Mr. Cappo hosted “Crain’s American Business,” the inflight audio channel on American Airlines. He formerly broadcast twice-daily business commentaries. Mr. Cappo is a member of the editorial and international committees of the American Business Media, and the international committee of the Magazine Publishers of America. In past years, he served as president of the Association of Area Business Publications and board member of the Chicago Advertising Federation. A vice president of the Off The Street Club, a 104-year-old organization that serves disadvantaged children.
As a writer, commentator and media executive, he has lectured extensively across the United States and in more than 30 countries in Latin America, Asia, Africa and Europe. He has won numerous awards for his work.
Books by Joe Cappo
- The Future of Advertising: New Media, New Clients, New Consumers in the Post-Television Age
- FutureScope: Success Strategies
- New Clients and New Consumers in the Post-Television Age,
Book Joe Cappo for your Event!