- Millionaire Secrets to Creating Killer Advertising
- Advertising Secrets of the Written Word
The Amazing Journey of Joseph Sugarman: No “Average Joe” could be such a creative, diverse, and successful entrepreneur. It’s far from average to sell millions of people on products they didn’t even know they needed, right?
Joe Sugarman, marketing legend, author and businessman, continues passionately helping others on his amazing journey.
Joe Sugarman’s writing path was inked in 5th grade when a funny essay got A+ reviews from classmates. Meanwhile, his teacher felt more like adding a pair of the letter S to the end of that A. Oh well.
Joe followed in the footsteps of Ernest Hemingway, writing a column for the school newspaper and then not writing that column because it was too conservative. In early Sugarman style, Joe published his own magazine about what interested students.
As a standout Electrical Engineering Major, he plugged into the absolute lowest Animal House fraternity, just so he could engineer the turnaround from worst to first on campus. He succeeded.
College students voluntarily join the ROTC to enter the military as an officer. Joe Sugarman did, but again his results weren’t average. The U.S. Army drafted him. He pled his case about the dumb decision, but ran into something like the very reason he was drafted –the Berlin Wall.
At basic training, Joe was picked as a potential candidate for the Army’s intelligence school. He then attended the military intelligence school and got to the attention of the commanding general who recognized Sugarman’s unique ability to turn problems into opportunities. The general then gave Sugarman a special assignment in Germany where he learned not only the tricks of the intelligence trade but the German language as well.
C.I.A. – Central Intelligence Agency to Counter-Intuitive Advertising
After three and a half years in Europe, Joe Sugarman came home to America to work on selling direct mail advertising for a ski lift manufacturer, not exactly a hot business. But his clever ads lifted the hopes of several ski resorts, who pressured Joe into opening an advertising agency. This snowballed into the extraordinary career that included these highlights.
Taking the nation by storm in promoting snowmobile usage through playfully banning female drivers during the peak of the “Women’s Lib” era.Offering his client the first pocket calculator to sell in 1970. The client asked, “Who would buy such a thing?” Then told Joe to sell it himself. He did, millions worth. Introducing the 800 toll-free number to direct marketing. Author of the “Bibles” on copywriting and triggers that convert into sales. Using a product from a bankrupt company that made shades for NASA to protect astronauts from the sun’s UV and blue rays, and transforming it into the popular, multi-million dollar brand of BluBlocker Sunglasses.
It’s a question this visionary is now driven to answer. Joe Sugarman says, “You can’t delegate entrepreneurship. You’ve got to be in there, hands on.”
His firm boasts a unique line of breakthrough products designed to help people live long healthy lives without disease until the age of 120.
There’s the skincare sensation, Signals, with an anti-aging peptide that signals your cells to regenerate. There’s Protect120, the only product that actually supplements Glutathione, the body’s most powerful antioxidant. There’s ModeraXL, the All-Natural Addiction Solution that fills the void of the biochemical aspect of treatment and recovery.
Joe Sugarman could easily be relaxing in retirement in either of his homes in Maui or Nevada. But he’s both young and young at heart. He does 25 chin-ups every day, when most people can’t do one.
Books by Joe Sugarman