Break the Rules – Make More Sales: Kenneth Barry Sacks
Program Titles
- Selling for Non-Selling Professionals
- USMC Reserve Veteran
Kenneth Barry Sacks: Old-school sales tactics are just that—old-school! In our new normal, the buyers already have the seller’s “playbook” after years of self-protection from cliche “salespeople.”
The habituation of the old school still shows up in everyday transactions by amateur salespeople, further damaging any chance of a professional salesperson getting traction with buyers—unless the pros behave distinctively differently from the buyer.
That behavior, attitude, and technique make the difference between YES, write the order, or MAYBE we’ll consider it.
How to get comfortable with NO instead of Maybe makes the difference in getting more YES’ than ever before.
Yet, it takes a BREAK from “traditional selling” methods to win.
How NOT to behave as a salesperson and become a “trusted advisor” from the onset of “Hello, my name is…”
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