Cultural Explosion
Program Titles
- Common cultural attributes that impact Hispanic consumer behavior
- Major stumbling blocks restricting marketing
- Media facts and preferences
- The crossover market of bilingual young Hispanics
- Things to help you relate
- Creative Energy
- Penetrating the X – Y Generations
- How to Get Fee P.R. for Your Project
- Marketing Measurements
Expert at helping business tap into emerging markets, understanding the growing importance of ethnic segments, and get more from existing customer. Spent years in the marketing, advertising and public relations industry. Known in the industry as a creative director/writer, and has spent a large part of his career helping small businesses grow and prosper.
Books by Kenneth Becker
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