- Sales intelligence from extensive voice-of-sales research including the most commonly unmet sales requests
- Dare To Be Different – Rethink. Reposition. Reenergize
- Strategies that dramatically enhance sales readiness and alignment – and how you can put them in place today
- Practical approaches for successfully building end-to-end value based selling capabilities by bridging sales and marketing disjoints
- Key barriers to achieving optimal value and how to overcome them
- Examples of the ways leading-edge companies are using these strategies to impact customer interactions and sales velocity
- How To Take Business From The Competition Without Using Price As A Weapon
- Closely Align Your Sales And Marketing For Improved Growth And Profitability
- Beyond Price – Selling Value In A Cost Conscious World
Kevin McArdle is a leading sales and marketing strategist and business executive who specializes in helping companies grow in crowded markets.
McArdle has designed and implemented business growth and professional development programs for a diverse range of companies. Helping emerging, mid-market, and Fortune 500 companies build market share and grow revenues even in the most crowded markets.
Kevin brings many years of domestic and international business experience.