- Positioning – The Power of the Brand
- Secrets Of The Marketing Masters
- STAND OUT! Differentiate or Disappear
- How to get Maximum Return from your Marketing Dollars
- Killer Direct Response Marketing
- Seven Secrets of the Sales Superstars
- Branding & Positioning
- How to write compelling copy: Magic formula for Persuasion
- How to place your message directly into the right hands
Larry Mersereau, CTC, business owners, marketers and/or sales professionals simple, doable…effective strategies and tactics that they can use immediately to bring in more business.
Larry Mersereau shares business building information and ideas that have been used and proven in a broad range of industries.
A nationally-known business development expert, Larry has worked with the likes of Amercan Express, The Maytag Company, Wellpoint Health Networks, Inc Magazine, Merrill Lynch, Best Western International, Yamaha Motorsports, and American Airlines to name a few. Broad-stroke keynote or nuts-and-bolts breakout, you can count on Larry to deliver a solid return on your speaker investment.
Corporations come to Larry when they want to increase sales and take market share by helping the smaller business partners who bring their products to market bring in more business. He’ll give them business growth information and ideas that work at their level…and on their budgets…plus a good dose of motivation to support your brand and take maximum advantage of your programs.
Your members want more business, and Larry’s presentations are all designed to help them get it.
A balanced mix of insightful content, practical examples and case studies, plus guided audience interaction keeps your attendees engaged, and ensures a unique, relevant experience.
His program shows you how to establish a trusted brand and position your organization as the only place your prime prospects would ever think of buying from. Differentiate or disappear!
Selling from a Position of POWER – applies the strategies from Larry’s book STAND OUT! to the selling process. From lead generation to presentation to closing deals, this program shares sales strategies plus a dose of motivation to go back an use them.
How to Suceed at Business…and still have a Life! – gives business owners and busy professionals tools to help them grow their business without sacrificing what really matters in life.
How to get Maximum Return from your Marketing Dollars – Strategies and tactics your people can use immediately to bring in more business through effective media selection and creative work.
How to create Direct Mail Promotions that Sizzle and POP! – No other medium can practically guarantee that your prospect will actually see your promo piece. This program gives you the skills to design them so they get opened, get read, and get response.
Books by Larry Mersereau, CTC
- $50,000 Business Makeover Marathon
- Shoe String Marketing
- How to create your own Powerful Ads and Promo Pieces
- Juggling Priorities
- Post Card Power
- Stand Out!