- Talk about the people and the product or service
- Focus on listening rather than telling
- Avoid giving advice unless asked
- Go slow and focus on service rather than the sale.
- Women Selling to Men: Get to the point early
- Use business, money and sports words
- Use humor
- Make the interaction a win-win situation.
Lee Robert: Gendersell™, & Genderflex, offers specific techniques on overcoming the single greatest barrier to effective sales – selling to the opposite sex.
Despite the fact that women make approximately 85 percent of the purchasing decisions on most products and services and constitute more than 25 percent of today’s sales force, nearly all relevant information about the subject has been written by men for men in sales about selling to men.
Now you can have this essential information, based on the Sales Preference survey conducted with more than 600 participants. This original research answers important questions such as: What quality do customers say they like most about men in sales and why? What characteristic do they think is strongest in female professionals? Is the timing of the close different with male and female clients?
Lee Robert is a sales executive with over 7000 hours of experience in direct sales. She is also a speaker, author, and consultant who helps her clients face new and bigger challenges. An entrepreneur who has owned three service-oriented businesses, she has spoken throughout the U.S. as well as in Germany, Finland, New Zealand, Canada for small groups and audiences as large as 25,000 people.
Books by Lee E. Robert