- PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed
- Good public relations is no mystery
- Leonard Saffir Presents PR on a Budget
Leonard Saffir is a seasoned PR professional who has served as a top executive of a leading global firm, as a foreign correspondent for a wire service, and as chief of staff to a United States senator.
Leonard Saffir: Proven strategies for getting your organization noticed!
In an age of heavy competition, powerful public relations strategies can make or break your standing with customers, investors, employees, and other groups who are important to your business.
In fact, PR is not just for PR professionals anymore.
It is vital that you understand how to use public relations opportunities to your advantage.
PR is a powerful vehicle for stimulating awareness, building credibility, and gaining a competitive advantage without spending thousands of dollars.
When you’re looking for virtually cost-free strategies to rise above the competition, PR on a Budget has the answers.
Award-winning PR veteran and author Leonard Saffir has made PR work in nearly every arena, from consumer products and entertainment to politics and special events.
In PR on a Budget, Leonard makes it easy for anyone to learn a variety of PR how-to’s. Friendly and sincere, he shares real-world experiences and gives a good sense of the big picture of PR, while still explaining the smaller details.
Leonard will teach you to apply the same concepts he used to win the Public Relations Society of America’s prestigious Silver Anvil award.
With as much impact as PR can have on the success and reputation of your organization, it is essential that you are PR savvy, no matter what your role in your organization. You can learn straight from the expert during this insightful program that’s filled with tricks of the trade.
Books by Leonard Saffir
- Power Public Relations: How to Master the New PR
- Power Public Relations
- Power Public Relations Provider
- PR on a Budget