- Starting and running your own business: Providing actionable information in a humorous and engaging manner.
- Women’s leadership
- Innovation in unexpedted places.
- Sweat the Small Stuff! It makes all the Difference
- Retaining top talent
- The Power of Nice in Action
Linda Kaplan Thaler has been responsible for some of the most touching, relevant and famous advertising campaigns during her many years in the advertising and entertainment business. She is acclaimed within the industry for her innovative and topical approach.
She has authored and composed campaign jingles that are among the industry’s gold standard. Some examples are:
“I Don’t Wanna Grow Up, I’m a Toys ‘R’ Us Kid” (Toys ‘R’ Us);
“Kodak Moments” (Eastman Kodak) and
“The Heart of Communication” (Bell Atlantic).
Of her 13 Clio Awards, two were for Best Original Music and Lyrics.
Linda is the Chief Executive Officer and Chief Creative Officer of a billion-dollar advertising and entertainment company, consistently ranked by industry publications as one of the fastest-growing agencies, touted for its breakthrough creative and immediate results.
Blue-chip client roster includes
Procter & Gamble (Dawn, Swiffer and other brands),
Linda is responsible for some of the most memorable advertising in America.
The hilarious quacking AFLAC Duck campaign is just one of the agency’s cherished accomplishments.
Linda is also a bestselling author. Following its debut, THE POWER OF NICE was widely featured in the media on television programs like ABC’s “Nightline”, NBC’s “The Today Show” and in print publications including Time, Business Week, Newsweek, O: The Oprah Magazine, USA Today and The Wall Street Journal.
A noted TV personality, Linda will co-star as a celebrity judge on Mark Burnett’s upcoming CBS reality program “Jingles.” Linda starred as the host of Oxygen’s television series, “Making It Big,” where young professionals competed for their dream job. To launch the show, Linda created a promotional campaign which won the American Women in Television & Radio Gracie Allen Award for Outstanding Commercial Campaign. Linda has also appeared on Donald Trump’s hit NBC reality show, “The Apprentice,” as an advertising expert.
Linda was Executive Vice President, Executive Creative Director at Wells Rich Greene BDDP where she led the creative team that won the Heineken business with the edgy
“True Conversations” campaign.
Linda was Senior Vice President, Group Creative Director at J. Walter Thompson.
She ran major accounts like Burger King, Kodak, Northwest Airlines, Pepsi and Clairol.
Linda’s creative vision of how traditional advertising is expanding is exemplified in her agency’s unique positioning as an advertising and entertainment company. Kaplan Thaler team executive-produced the CBS Christmas Eve TV special
“Real Life Miracles” for the American Red Cross
(a first in the organization’s 117-year history).
The emotional song and film “Don’t Turn Away” which raised money for Rwandan refugees and was viewed in more than 5,000 theaters nationwide.
The dramatic films “Walk This World Together” and “I Need You Now” for the United Jewish Appeal have been seen around the world at fundraisers, conferences and other high profile venues.
Linda’s many achievements have garnered awards from:
New York Women in Film and Television Muse Award
American Women in Television & Radio Gracie Allen Award
Women’s Leadership Exchange Compass Award
UJA Mac Dane Humanitarian Award
Advertising Women of New York’s “Advertising Woman of the Year” Award
New York Women In Communication’s Matrix Award for Advertising
The YWCA’s Academy of Women Achievers
Advertising Age’s “100 Best & Brightest Women”
Crain’s “100 Most Influential Women in Business”
Girl Scouts “Woman of Distinction” Award
Linda’s talents and experience go far beyond the advertising world. She has been involved in:
Writing and composing a number of theatrical and television projects
Acting in several off-off Broadway shows
Co-creating the theme song for the Emmy-nominated ABC children’s television special “Room To Grow”
Performing in a comedy troupe
Books by Linda Kaplan Thaler
- The Power of Nice in Action: How to Conquer the Business World with Kindness
- The Power Of Small: Why Little Things Make All the Difference
- Bang! Getting Your Message Heard in a Noisy World