- Professional Development for Financial Professionals
- PR Retainer relationship
Chapman had over two decades of PR under her belt before joining the investment giant, where she handled national media relations for an investment staff of 130. But commuting and the glass ceiling were not to her taste. Making a beeline for plum retainer opportunities with independent investment advisors. She knew that market well from a previous stint.
She invested in technology to launch her new business, but also bought a new pink hat! “I’m no slave to fashion,” she says, emphatically. “But my hats get me recognition everywhere from the security desk at the Wall Street Journal to producers’ offices. Clients love that on a media tour.” Her “hat trick” and skills honed over 3 decades in PR have won her clients, plenty of valuable print exposure and national air time. Financial planners, investment advisors and money managers across the US turn to her for PR counsel.
Chapman’s monthly “Trends” newsletter carries great story ideas to a precisely targeted 200 plus reporters and editors at trade, consumer and business financial publications, plus broadcast outlets.