Thought leader on customer-based strategies and underlying business initiatives
Program Titles
- Customer centricity
- Ensuring Success, Avoiding Failure With Your Customer Initiative
- The One to One Manager
- Turning Data Into Profit: Customer Portfolio Management
- Transforming The Customer Interaction Center (CIC) To A Profit Center
- How Retailers Are Using Customer Insight To Build Competitive Advantage
- Investing In Customers: Customer Initiatives For The Financial Services Industry
Martha Rogers, Ph.D., has a highly acclaimed status as a visionary, author and educator in the rapidly growing fields of CRM and the direct-to-consumer channel.
Dr. Rogers is the kind of energetic and vital speaker who delivers the kind of keynote addresses, workshops and consulting projects that transform companies. Dr. Rogers introduces her audiences to the principles behind the repeatedly successful implementations of CRM on behalf of her clients, helping businesses increase profits by building lasting relationships with customers. Martha Rogers popularized the term “1 to 1 marketing” Dr. Rogers began her professional career as a copywriter and advertising executive and earned her Ph.D.as a Bickel fellow.
Books by Martha Rogers, Ph.D.
- The One to One Future
- Enterprise One to One
- The One to One Fieldbook
- The One to One Manager
- One to One B2B
- Rules to Break & Laws to Follow
Book Martha Rogers, Ph.D. for your Event!