• Skip to main content
  • Skip to footer

World Class Speakers & Entertainers

  • Search
  • Contact
  • How It Works
  • About
  • Articles

Martha Rogers, Ph.D.

Thought leader on customer-based strategies and underlying business initiatives

Check Availability

Program Titles

  • Customer centricity
  • Ensuring Success, Avoiding Failure With Your Customer Initiative
  • The One to One Manager
  • Turning Data Into Profit: Customer Portfolio Management
  • Transforming The Customer Interaction Center (CIC) To A Profit Center
  • How Retailers Are Using Customer Insight To Build Competitive Advantage
  • Investing In Customers: Customer Initiatives For The Financial Services Industry

Martha Rogers, Ph.D., has a highly acclaimed status as a visionary, author and educator in the rapidly growing fields of CRM and the direct-to-consumer channel.

Dr. Rogers is the kind of energetic and vital speaker who delivers the kind of keynote addresses, workshops and consulting projects that transform companies. Dr. Rogers introduces her audiences to the principles behind the repeatedly successful implementations of CRM on behalf of her clients, helping businesses increase profits by building lasting relationships with customers. Martha Rogers popularized the term “1 to 1 marketing” Dr. Rogers began her professional career as a copywriter and advertising executive and earned her Ph.D.as a Bickel fellow.

Books by Martha Rogers, Ph.D.

  • The One to One Future
  • Enterprise One to One
  • The One to One Fieldbook
  • The One to One Manager
  • One to One B2B
  • Rules to Break & Laws to Follow

Book Martha Rogers, Ph.D. for your Event!

Building Growth – Business Skills – Management Development – Marketing

Footer CTA

World Class Speakers & Entertainers

You may register as a Speaker or Entertainer: Registration Form
We welcome submissions of articles by Speakers: Submit Article

World Class Speakers & Entertainers
5158 Clareton Drive Ste. #1034 Agoura Hills,
(County of Los Angeles), CA 91376
Send message via our contact form
or call 818-991-5400
or email at WCSE@wcSpeakers.com


Sitemap  |  Accessibility Statement
 
Website by Nine Planets