- Rainmaking for Associates
- The View from the Piazza: Match the Company’s Image to the Message
- Hunt Where the Buffalo Road: Outline the Sales Process
- From Borsch to Buyers: Utilize Proactive Sales and Marketing
- Veteran, U.S. Air Force
Merilee Marsh, M.A., B.A., on marketing who works with law firms and attorneys to help them recognize and seize marketing opportunities.
Merilee brings a different perspective to each client.
First she assesses the law firm’s marketing needs and then recommends marketing solutions and action steps.
She makes recommendations on marketing for lawyers from business development to advertising and public relations.
Merilee offers marketing solutions through presentations.
Whether it is a speech before managing partners or an interactive workshop for associates, Merilee provides answers for a range of marketing topics for law firms,
client service, and
Besides founding and directing an award-winning advertising agency,
Merilee Marsh also was director of public relations for a private law school.
She took her years of marketing experience and began working with law firms and other professional services.
Her marketing background spans media and other industries, from television, radio, and cable to financial services, retail, education, and government.
Merilee combines common sense and creativity for results-oriented marketing.
As a marketing generalist for many years, Merilee Marsh has worked in media and other industries. She took those years of experience and founded and built an international marketing business, serving clients that extend from law firms to other professional service firms.
Her background includes:
•Founded and managed an advertising agency
•Directed the public relations at a private law school
•Worked in sales, copywriting, and management in television, radio, and cable
•Directed the marketing and advertising for a chain of retail stores
•Adjunct professor for Communications at the College and for Entrepreneurialship
•Traveled via sales and management into companies ranging from General Electric and IBM to International Paper and Sterling Organics
In addition to copywriting for clients’ brochures, business development letters, or commercial scripts, Merilee Marsh periodically writes about marketing.
•Editor of Chapter 7 Marketing Your Practice for State Bar Association’s Lawyers.
•The Art and Strategy of Business Development for the Association of Legal Administrators’ Management Encyclopedia.
•Associates and Their Role in Marketing for the Association of Legal Administrators’ Management Encyclopedia.
•Co-author of The Marketing Cycle in Law Firms for the Association of Legal Administrators’ Management Encyclopedia.
Books by Merilee Marsh, B.A., M.A.