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Michael F. Larsen

The best proposals are those that elicit the fewest questions. Why? Because you’ve anticipated and answered them all

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Program Titles

  • The Parts of an Irresistible Book Proposal
  • 15 Ways to Test-Market Your Book to Guarantee Its Success
  • Guerrilla Marketing for Writers

Although there is no one way to write a proposal, any more than there is to write a book, the following technique has evolved over the years. It is the fastest, easiest way we know of to make your proposal rejection-proof and get the best editor, publisher and deal for your book. Most proposals range from thirty to fifty pages. Each part of your proposal must convince agents and editors to go on to the next part. Here a list of the three parts of a proposal:

The Golden Rules for Writing a Proposal
Strive for impact and brevity.

Use books and authors you admire as models.

The Introduction
The Golden Rule for Writing Your Introduction
Create as much excitement as you can about you and your book.

The goals of the Introduction are to prove that you have a solid, marketable, practical idea and that you are the right person to write and promote it. The Introduction has three parts: an Overview, Resources Needed to Complete the Book and About the Author. They give you the opportunity to provide as much ammunition about you and your book as you can muster. Nine of the thirteen parts of the Overview are optional because you may not need them.

Books by Michael F. Larsen

  • How to Write a Book Proposal
  • Guerrilla Marketing for Writers
  • The Worry Bead Book/Beads and Book

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