- Intelligence – Innovation
- Transform your existing Marketing/Sales activities into a manufacturing-like process that identifies constraints (bottlenecks) in your efforts, installs tools to measure how your Marketing/Sales process is really doing, and then helps to improve it.
Mitch Gooze’ is an experienced general manager with operating experience in the high technology and consumer products industries. He has experience running divisions of large companies, as well as being CEO of smaller companies. Mr. Gooze’ was president of Teledyne Components. He has focused in the areas of marketing, customer satisfaction, and related topics.
Mitch’s unique expertise in determining strategic positioning at the corporate or product level has resulted in the cornerstone element of the Customer Manufacturing® System – Value Specification. For years he has used his Who, What and How assessment methods to help companies define what their customers are buying that they can’t get from anyone else. As a recognized expert in marketing, strategic business planning, and customer relationships, Mitch has been invited to speak by business groups across the globe. His ideas have helped thousands of senior executives to gain a competitive advantage in their market.
Books by Mitchell E. Gooze’