- Search engine technology
- Plan a search engine strategy
- Make your site rank high with the most important search engines
- Boost your position with popular links and social networking sites
Peter Ken is a highly motivated and skilled business professional with a “get it done now” entrepreneurial background.
Experience in all aspects of online marketing—search-engine optimization, search-engine advertising, affiliate programs, online PR, newsletter publishing, etc.—along with more traditional offline marketing.
A background in technology, including e-commerce development, product development and management, user-interface design, software-product design, consumer research, training, and documentation.
Working and marketing online since the early 1980s, a time at which 99% of US businesses had no online presence. An accomplished public speaker and author of dozens of books about the Internet and online marketing, including several best sellers.
Skills and Accomplishments –
•Employed search-engine marketing to triple the revenues of a computer-peripherals company in less than12 months.
•Generated 75% of revenues for a Denver-based real-estate startup through search-engine advertising campaigns.
•Built a partnership with one of North America’s largest publishers to deliver software to bookstores throughout the U.S.
•Raised $4M from Softbank/Mobius to start an e-business service provider, later sold to iBoost.
•Founded a computer-book publishing company, with revenues exceeding $300,000 in the first year.
•Used low-cost, online/offline PR and guerrilla marketing techniques to position a book on the Amazon.com best-seller list, to promote another book into becoming the most widely read and praised title in computer-book history, and to build the Poor Richard’s series brand.
•Hired and trained a staff from 0 to 65 in less than six months, during a difficult staffing year (1999-2000)
•Integrated a dozen different Web-development/hosting teams—with over hundred staff, and located in ten different cities—into a single division.
•Provided strategic/technical analysis to a CEO/executive team regarding acquisitions.
•Author of the best selling Complete Idiot’s Guide to the Internet (1993 – 2000) and
Internet channel-management and Internet-marketing and -strategy consulting services to a varied client base.
Current services include assisting clients in developing online-marketing strategies, increasing traffic through search-engine marketing and optimization, designing and implementing Pay per Click search-advertising campaigns, designing Web-sites, revenue-transaction conversion, and affiliate-program development.
Key clients include Peripheral Manufacturing (used search-engine marketing to triple revenues in under 12 months); Aestiva, Inc. (significantly increased sales revenue over a 9-month period); Wilentz, Goldman, & Spitzer (helped this large law firm compete online); Jones University (designed and developed a strategic plan for optimization of the Web site and improved search-advertising results); and SavingStreet.com (implemented a pay-per-click search-advertising campaign for this startup real-estate company, generating 75% of their initial revenues).
A Web-applications development and Internet-marketing-strategy consulting company with clients such as Budget Rent a Car, Cendant, North American Van Lines, Orbis, and Dex Media. Direct responsibilities included the production of strategic marketing plans and materials, overseeing all marketing products, new-business sales development, and Internet marketing-strategy development for clients. Also liaised with key clients and directed all public relations and advertising campaigns. Ensured significant press coverage for the Company, greatly increasing its visibility in the Western United States.
Developed the company’s marketing and offer strategy and identified target markets and subscriber-acquisition programs. Business-development role included negotiating distribution partnerships, including one with Macmillan USA to deliver BizBlast software to bookstores throughout North America, and sought out partnerships to provide more products and services to BizBlast clients, such as the PayPal relationship that provided another transaction method for BizBlast clients.
Created the company’s marketing strategy, based primarily on online marketing mechanisms, and managed all marketing and public relations campaigns. Built a brand—the Poor Richard’s series—that quickly became very well known and respected in the computer-book industry. Managed all aspects of the organization, including overall budget responsibility, product development, and co-op advertising. Devised an online-marketing strategy that converted this startup into a widely distributed and well established publisher in the industry.