- Strategic Market Positioning: Marketing Warfare Made Simple
- After Reengineering…Progressive Growth: A Proven Strategic Formula for Aggressive Business Development
- Adaptive Strategic Planning: A Unique New Menu-Driven Concept
- Competitive Strategic Selling: How to Win Against Low Price
- Internationally acclaimed expert on Strategic Branding
- Strategic Partnering.
Peter Johnson, Ph.D., on Competitive Strategic Marketing ‘s hard hitting insights for out-maneuvering the constant challenges of economic change has made him one of the most sought out business speakers in the world today. In-depth strategic consulting experience spans a broad range of industries and business climates from Hong Kong to Riyadh, Saudi Arabia and just about everything in between. Peter Johnson has held corporate positions with several of the worlds leading edge companies including General Electric, IBM, Data General and McDonnell-Douglas. As Executive Director of the Strategic Performance Institute, years of in-depth experience includes a broad range of clients, industries and markets spanning all six continents worldwide. His comprehensive educational background which includes advanced degrees in Electrical Engineering, Marketing, Business Management and Human Resource Development has proven to be a unique foundation for the international corporate arena in which he works. He pioneered and presented a revolutionary, highly streamlined model both for Strategic Business Planning and Marketing Planning to literally thousands of corporate executives throughout America. This unique menu-driven business system has become recognized as one of preeminent Rapid-Response Strategy Models in corporate America today Peters client list reads like a Whos Who of the Global Business Community including: American Bankers Association, American Chamber of Commerce Executives, American Hospital Association, Young Presidents Organization, Hewlett-Packard Corporation, IBM Corporation, Inc. Magazine, Arthur Anderson and Company, Baxter Healthcare Corporation, Bellsouth Corporation, F.T.D. Florists, J.D. Power and Associates, Doctors Medical Center, Duke Power Company, Dun and Bradstreet Corporation, Entergy Corporation, Fluor-Daniels Corporation, General Foods Corporation, Georgia Power Company, Monsanto Corporation, Northern Telecom Corporation, Sheraton Hotels, UNIDATA Corporation and the U.S. Department of Defense. His presentations teach bold, innovative, breakthrough strategies for keeping you ahead of the critical challenges impacting todays rapid-paced business arena.