- Web Connections That Win: Creating & sustaining emotional energy online
- Web Results That Win: Understanding & acting on Web traffic reports
- Leaky Boat Websites: How to Prevent Them: Finding & fixing revenue leaks
- Take the Websites That Win Challenge!: Live Website makeovers
- Your Total Web Presence: What’s the Bottom Line?
- Your Business Website: Where’s the Management?
- Maximize your Web & Social Media ROI! / Website makeovers
- Digital and social media marketing
Philippa Gamse, MA, CMC: Effective digital marketing requires consistently well thought-out and well executed strategies and tactics.
Many decisions are involved in ensuring that you’re investing wisely in your online presence, making the most of all opportunities, and maximizing your return on investment.
Gamse’s program discusses the most effective strategies and tactics for ensuring a winning website, social media and mobile presence.
You’ll learn how to:
Design and implement an integrated website, social media and mobile marketing plan;
Ensure an optimal web governance structure within your organization, assigning the right roles to the right people;
Create emotionally compelling content to appeal to different audiences, for minimum confusion and maximum engagement; and
Evaluate the effectiveness of your digital presence to cut through the politics and maximize success.
Philippa Gamse is a Professor of Digital & Social Media Marketing, and a Certified Management Consultant – an ISO-accredited designation recognized in over 60 countries.
Philippa drills deep into the visitor experience, and creates actionable and specific recommendations for your web and social media presence.
Clients report significant improvement in quality web traffic, visitor engagement, customer loyalty and qualified sales leads within 30 days of implementing her recommendations.
Leadership Best Practices for Digital Success
With good planning and implementation, your digital presence should be both a revenue-generating and a cost-savings centre that positions you at the cutting edge of your industry.
But instead of fitting conveniently into a “box” within one department, the web and social media impact your entire business. The hierarchical management structure of many organizations doesn’t just fail to leverage digital opportunities – it quite often sabotages them!
So, where does your digital presence “live” within your business, and who should be in charge of it?
What management and leadership skills are required?
How do you overcome all the politics and “turf” issues?
Her presentation explores best governance and leadership practices for ensuring digital success.
Following the program, you will understand how to:
Create the best management and decision-making structure within your organization;
Think outside traditional (and limiting) departmental boundaries;
Distinguish between helpful and misleading best practices; and
Get beyond “politics and pecking orders” to maximize effective decision-making.
Creating Digital Connections – With Feeling!
Visitors to your digital presence make decisions on an emotional basis, even if they quickly rationalize those decisions. Yet many websites are dry, unappealing, and often frustrating. Social media communications simply promote “company-speak”, and fail to engage their followers in authentic dialogue.
So is it really possible to connect emotionally on a screen?
How do we show that we recognize who our visitors are and what they need?
How do we make them feel listened to, understood and appreciated?
How do we motivate them to do business with us?
How do we provide the next best thing to a real conversation with a real person?
Gamse’s program explores ways to personalize your visitors’ experience, so that you can create and sustain lasting – and profitable – digital relationships.
Following this highly customized program, you’ll know how to:
Identify and construct “personas” for a deeper understanding of your various audiences;
Create engaging content and compelling navigation structures for maximum appeal and minimum confusion;
Promote your business online with credibility, authenticity and differentiation;
Avoid common mistakes which annoy visitors and block conversions.
Big Data for Any-Size Company
I’ve audited over 5,000 web presences since 1995, and over 95% of them were leaving money on the table – either through missed opportunities for sales and leads, or through time and energy expended to little or no avail.
There are plenty of evaluation tools, both for your website, and increasingly, for social and mobile media. Yet many business owners are still not sure how to measure their digital success, or how to identify clear problems – and they’re leaking money and other resources every day.
Find out what’s really going on with your digital marketing efforts – and how to leverage them effectively.
This program will help you to ensure that you’re using the best tactics, allocating an appropriate mix of resources, making the most of all opportunities, and maximizing your return on investment.
You’ll learn how to:
Select digital marketing measurement tools to meet your specific needs;
Drill down beyond the “feel-good” numbers for actionable information;
Identify and fix hidden “leaks” in your digital presence which are draining your bottom line; and
Apply new insights across the organization for maximum impact.
Philippa Gamse Programs.
Philippa Gamse, MA, CMC, is a website strategy expert on maximizing your return on their web investment. Re-evaluate the management structure and thinking, goals, effective tactics, and measures of success for your website and social media presence.
95% of the more than 5,000 websites that I’ve reviewed were leaving money on the table, sometimes a lot of it – and often in ways that could be easily avoided or rectified.
Lack of strategic planning and consideration of the full range of visitor types to the site, their needs, and likely emotional responses
Lack of clear positioning and navigation elements that drive visitors around the site to ensure that they see relevant content
Lack of cohesion between the website and the organization’s social media presence
Lack of coordination between departments to maximize leverage of content and calls to action – sometimes this is inadvertent, but sometimes it is deliberate
Lack of sufficiently senior and informed management oversight to ensure that appropriate strategies and systems are in place and acted upon
All of these can cause significant loss of potential revenue, since the failure to engage visitors with your Web presence reduces conversion and referral rates.
To sell effectively in the ‘real world’, we’re told to anticipate our customers’ needs, to show that we “feel their pain”, and to respond to hidden clues in their body language and tone of voice.
Websites fail to create the crucial emotional connections with their visitors which can significantly enhance their response, sales, customer retention and ongoing return on investment.
You will learn: The critical emotions for creating and sustaining profitable online relationships.
Tools and techniques for making these emotional connections on any Website.
Key tips to avoid destroying or diluting the connection.
No matter how large or small your business is, you’ll benefit from this program.
You’ll pick up practical, immediately usable advice that will show:
The key considerations for appropriate and compelling Internet presence.
Opportunities for developing new online markets, services and products.
Essential tools for evaluating the return on investment of your site.
The Internet is constantly changing, new online marketing tactics are appearing, and current ones are evolving.
How do you know which are right for you, and set your budgets accordingly?
Explore the most appropriate priorities and marketing activities for your business.
You’ll learn how to: Define the key target markets for your website. Develop content, copy and navigation to engage the visitor and create interaction.
Promote the site in and beyond the search engines.
Integrate appropriate and targeted e-mail marketing campaigns.
Implement social media and other emerging online marketing tactics.
Credits include a wide range of industries: Harley-Davidson Motor Company, Hilton Hotels Corporation, Goodwill Industries International, Inc., Hanley Wood, and the American Bus Association.
Within 30 days of implementing Philippa Gamse’s recommendations you will experience significant improvements in the levels of quality traffic, visitor engagement, customer loyalty and qualified sales leads.
“Not only did she provide a fast-paced, information packed format but she engaged my audience beautifully . . . ”
“… CEO’s to computer gurus to the marketing staff . . . content rich and perfectly paced.”
“Skillful impromptu ‘pinch-hitting’ for the absentee presenter . . . instant problem-solving response to a clear emergency . . . skill, confidence and enthusiasm . . .”
“I enjoyed your program more than any other I attended for two specific reasons; content and presentation . . .
I was able to put what I learned from you to work immediately upon my return to the office.”
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